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The Drought Contingency Plan takes center stage in a new television advertisement that just hit the Phoenix market.

The 30-second spot features Arizona state Sen. Sine Kerr, R-Buckeye, discussing the importance of the DCP鈥檚 passage to Arizona. It was produced by the United States 小红帽直播app of Commerce with support from the Arizona 小红帽直播app of Commerce and Industry.

The Arizona Legislature passed the DCP in January to manage future Colorado River allocations and stave off federal intervention in Arizona鈥檚 water management strategy. Congress authorized the plan鈥檚 implementation in April.

In the ad, Kerr asks voters to thank U.S. Sen. Martha McSally, R-Ariz., for her leadership in passing the DCP in Congress.

鈥淢artha McSally led the effort to pass the Drought Contingency Plan, keeping the water flowing and Arizona growing,鈥� Kerr said in the ad.

Kerr said it is not common for legislation to pass through Congress as quickly as the DCP.

鈥淚 know that Sen. McSally was a champion for us in Congress and the Senate, and it went through Congress in record time,鈥� Kerr said. 鈥淪he was instrumental in that, and I鈥檓 just very proud of the work she did on DCP.鈥�

Kerr, a Buckeye dairy farmer for nearly 40 years, said she did not hesitate when asked to appear in the ad.

鈥淲ater鈥檚 life鈥� to farmers, to everyone,鈥� she said. 鈥淣o matter what you do, no matter where you live, water touches your life every single day.鈥�

Water is particularly vital to Kerr and her district, which includes wide swaths of rural Western Arizona.

鈥淲e鈥檝e made great strides to conserve water behind Lake Mead, and we already are seeing that it鈥檚 working,鈥� Kerr said. 鈥淚t鈥檚 great to see that progress, but we鈥檙e always looking ahead.鈥�

Kerr said one of her main concerns is ensuring the water supply is secure for future generations.

鈥淭hat鈥檚 really important to me, not only as a legislator but as a dairy-business owner,鈥� she said. 鈥淲e think in generations; we don鈥檛 just think the next few years. With that in mind, that鈥檚 how we look ahead is for the future generations.鈥�

Kerr is the chair of the state Senate Water and Agriculture Committee.

This latest ad follows that aired in the Phoenix market, supported by the Arizona 小红帽直播app and Arizona Manufacturers Council. featured Manufacturers Council Chair Dawn Grove and highlighted McSally鈥檚 advocacy for the proposed United States-Mexico-Canada Agreement (USMCA) on North American trade.